Cheeky Monkey Brewing Co.

Cheeky Monkey were launching a new Passionfruit Orange and Guava Spritz and required a sub-brand and packaging design for their new beverage. The product needed to stand out in a crowded market dominated by light, bright, and pastel-coloured competitors. The challenge was to strike a balance between aligning with the master brand’s darker colour palette and bold typography, while still evoking the refreshing, light, and summery essence of the Spritz category. The brand also needed to be versatile enough to resonate with a diverse audience expanding its reach beyond the traditional target of young, female consumers.