WA Museum

In 2016, the Western Australian Museum celebrated its 125th anniversary. Coupled with the announcement of the development of a new Museum site, a redesigned visual identity was created to reflect their future ambitions and reaffirm the organisation as a leading cultural icon.

Wanting to be a strong reflection of the West Australian community, the Museum wanted to put people at the center of its brand. A generative logo device was created as a window to showcase everything the museum has to offer. To individualise the Museum's eight sites across the state, the design used local imagery and textures to showcase each region.

Additional assets were also created for the WA Museum Boola Bardip site. Focussing on the idea of reflections, we used the brand logo to create a series of reflections that were then photographed in studio and turned into a range of graphic images.